This website uses Google AdWords, an online advertising program of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”). As part of Google AdWords, we use so-called conversion tracking.
When you click on an ad placed by Google, a cookie is created for the conversion tracking and records the click on the ad. It is not possible to identify you personally via this cookie.
This cookie loses its validity after 30 days. When a user visits certain pages of this website during these 30 days, Google and we can identify that the user has clicked on the ad and has been redirected to this page. The conversion cookies serve to create statistics to measure the success of our marketing activities.
The conversion tracking is done on the basis of Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in measuring the success of our marketing activities.
When treating the conversation cookies data might be processed on the Google servers in the United States. For the United States, a decision from the European Commission concerning its adequacy (reference C/2016/4176) based on the “Privacy Shield” applies.
If you do not wish to participate in the conversion tracking, you can turn this off in the cookie settings of your browser. Only users having a corresponding cookie on their computer are taken into consideration for the conversion tracking.